By Lisa Marino, Co-Founder & CEO — The Dopple
Back-to-school season is the kind of thing you can just sense in the air. It’s all about new supplies, new teachers, new classrooms, and — of course — new clothes! The new wardrobe is a staple of the back-to-school season and one of the most fun parts of getting ready to transition into the new school year.
Shopping for the back-to-school season has changed radically since the days of going with Mom to Sears to get some practical slacks and a new pair of sneakers. Today’s kids are style-conscious, and today’s parents are time-conscious.
What we have created with The Dopple is a resource that helps both kids and parents get what they need (and want) for back-to-school shopping. The Dopple is a clothing subscription service that takes the guesswork out of what’s cool, gives parents back the time they would have spent jumping from store to store, and even helps parents keep their budgets in mind.
Your own personal shopper
The Dopple was founded to bring fun and fashion back to the process of buying kid’s clothing. As mothers ourselves, we understand that the “to-do” list is always a mile long, especially during back-to-school time. The start of a new school year can be particularly challenging with new routines to manage and supplies to buy, which is why we wanted to develop a way to give moms (and dads) some time back — and give them a fun shipment to look forward to!
Using The Dopple is like having your own personal shopper. Once you submit your style quiz, you can sign up for a subscription and start receiving a monthly subscription box chock full of stylish brand-name clothing. The selections are chosen by The Dopple’s personalized shoppers, so each drop is specifically curated to members’ tastes. Clothing from brands like Chloe, Bonpoint, and Rylee + Cru are offered in a variety of styles so that everyone — from kids who love brightly colored basics to high-fashion divas — is covered.
Additionally, The Dopple’s members receive access to VIP pricing and sales. Once the “drop” reaches your doorstep, you can have a try-on session with your littles and only keep what works. Sending back what doesn’t thrill you (or them) is easy and affordable, with delivery and returns provided free of charge.
The Dopple aims to make back-to-school shopping stress-free for everyone, from toddlers starting their first day of preschool to pre-teens gearing up for their last year of junior high. Members just need to tell their personal shoppers how many outfits they need for the new year, and then we take care of the rest!
‘I wish this came in my size!’
With so many top-name brands and up-to-the-minute styles available through The Dopple, even moms will wish the duds came in adult sizes. Kids can be just as discerning as adults when it comes to what they wear, which can make back-to-school shopping challenging — especially if you live somewhere that doesn’t offer many retail shopping options for clothes.
With over 500 brands to choose from and a budget-conscious approach to collection curation, The Dopple is opening up a world of fashion-forward options for busy parents. The convenience that The Dopple provides, along with the personalized selections available, make the service a game-changer for parents navigating the stress of the new school year.
Clothing subscription boxes also spark excitement and engagement from kids, who can help pick out styles and excitedly open their boxes when they arrive each month. Unboxing your drop can become a fun fashion show to kick off back-to-school!
The Dopple is an excellent option for busy moms and dads who are looking to take something off their plate at the beginning of this school year. With an easy sign-up process, cost savings, notable brands, and a personalized touch, The Dopple is redefining back-to-school shopping.
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